Branding and marketing craftwork

Marketing is something many of us know we have to do whenever we start a business. It is one of the most crucial and tricky part of every business. But the questiong is always "How to market?"


I started my very first business when I was really young (about 23 years old) and it failed big time. I had no idea of what I needed to do to reach out to my target audience. Tonnes of expensive medias approached me and I simply thought that was the only way to go. Advertising on magazines was costly and the results weren't guaranteed. On top of that, I was clueless about how to price and position myself in the market. My cost was too high and the margin too low. I wounded it up....Bad bad bad....But I learnt a great deal from it!


Through my sister who completed her Diploma in Media design, I also learnt a great deal about branding and image which is getting so so vital these days. Creating a consistant image helps to promote the brand in the long run. In other words, an identity for customers to identify your brand with....from labels, to cards, brand tags right down to colours logos and fonts....there should always be a consistant look. I stuck by that notion and I must say it helped a great deal in my florist business which I sold it as my family feels it is getting too taxing and my husband I were planning a kids then.


I continued to make crafts while I was taking care of my child and started selling them online. With a brand and an identity and of course quality products, the little business (Eternal Covenant) did somehow take off, not in a large scale but enough for a housewife :). Thanks to my sister, I picked up some design and photoshop skills which helped alot. at least I do not need not pay for such stuff.


I am now looking more seriously into promoting my three brands of craft work and am still sticking to the importance of branding plus a new marketing tool....social marketing!! Let's hope to see some results in the months to come.


Here is a link I feel quite good for marketing crafts: http://www.inspiri-art-and-craft.com/craft-marketing.html